Aellan · Investment MemoConfidential · 2026
MemorandumFor prospective investors

Aellan.
A revenue workforce.

Building the leading nearshore workforce platform for revenue teams — starting with Revenue Coordinators and expanding into every business function where U.S. companies need world-class talent operating in North American time zones.

Company
Aellan, Inc.
Stage
Seed / Series A
Headquarters
SF · Medellín
Category
Revenue workforce
§ 01Executive summary

A high-margin workforce platform for sales productivity.

Aellan provides Human + AI Revenue Coordinators to high-growth sales organizations. We increase sales productivity by eliminating the administrative and operational burden placed on Account Executives, so they can focus on the work that drives revenue.

Our model combines Silicon Valley revenue expertise with nearshore talent in Medellín, Colombia — delivering measurable productivity lift to customers and durable, high-margin recurring revenue to investors.

§ 02The problem

Revenue teams have software. They lack capacity.

Account Executives at SaaS, technology, and enterprise sales organizations carry on-target earnings well above $200,000. A meaningful share of their week is spent on research, CRM hygiene, meeting prep, decks, follow-up, and internal coordination.

Adding more software has not solved the problem. The math is straightforward — the most expensive people on the team are buried in work that does not move revenue.

§ 03Why existing software has not solved the problem

Tools generate output. They do not perform work.

Stack saturation

Revenue orgs already operate dozens of tools. Adding another platform does not move the number.

Adoption decays

Software requires humans to operate it. When AEs are over-extended, adoption and data quality collapse.

AI without operators

AI tools amplify capacity but require skilled humans to direct, verify, and finalize output.

Hiring is expensive

Adding AEs is the slowest, most expensive way to increase productivity per dollar.

§ 04The Aellan solution

Embedded Revenue Coordinators. Measurable lift.

Aellan embeds Revenue Coordinators directly into customer revenue teams. Each coordinator is recruited, trained, AI-enabled, and managed by Aellan, and operates inside the customer's existing tools and workflows.

  • 01Support Account Executives across the full sales motion
  • 02Increase selling capacity without new headcount
  • 03Improve sales operations and CRM hygiene
  • 04Improve meeting quality and account intelligence
  • 05Reduce administrative burden
  • 06Drive consistent, accurate forecasting
§ 05Why Colombia

A structural talent advantage.

Colombia offers exceptional business and technology talent operating in North American time zones — already trusted by Fortune 500 organizations across sales, customer success, operations, finance, marketing, support, product, and engineering.

Time zone alignment

Same business hours as customers

English proficiency

High fluency in business contexts

University pipeline

World-class engineering & business schools

Cost efficiency

Premium talent at sustainable economics

§ 06Business model

Managed subscription. Not headcount.

Customers subscribe to managed Revenue Coordinators. Aellan handles recruiting, training, payroll, benefits, management, quality control, and AI enablement. The customer experiences high-leverage capacity; Aellan operates a recurring-revenue platform.

Tier
Price / mo
Gross margin
Revenue Coordinator
Cost $1,500 · Profit $2,000
$3,500
57%
Advanced Coordinator
Cost $3,000 · Profit $2,500
$5,500
45%
Premium Coordinator
Cost $5,000 · Profit $2,500
$7,500
33%
§ 07Unit economics

From 100 to 1,000 coordinators.

Operating leverage compounds as the network grows.

Coordinators
Annual revenue
Gross profit
100
$4.2M
$2.4M
250
$10.5M
$6.0M
500
$21.0M
$12.0M
1,000
$42.0M
$24.0M

Illustrative blended-tier projections. Assumes mid-tier coordinator mix.

§ 08Market opportunity

Every modern revenue org is a buyer.

There are tens of thousands of SaaS, technology, and enterprise sales organizations in North America employing AEs whose productivity is the single largest cost — and largest lever — on the P&L.

Target customers
  • SaaS companies
  • Technology companies
  • Venture-backed startups
  • Enterprise sales organizations
Primary buyers
  • Chief Revenue Officer
  • VP of Sales
  • Founder / CEO
  • Head of Revenue
§ 09Expansion

Beyond revenue. A workforce platform.

Revenue Coordinators are the wedge. The same delivery infrastructure extends naturally into every business function where U.S. companies need world-class talent in North American time zones.

Customer Success
Revenue Operations
Finance & Accounting
Marketing Operations
Technical Support
Product & Engineering
§ 10Long-term vision

Building the leading nearshore workforce platform for revenue teams.

We are building the company that combines exceptional people, existing AI tools, and clear processes to give every revenue organization in North America the capacity it needs to grow.

Aellan is positioned to become the default workforce layer behind every modern revenue team — and, in time, every modern business function.

§ 11Investor contact

For a deck, financials, or a conversation — reach out directly.